So many business owners I speak with do not have a vision for where they are going and why they are doing what they are doing. This is akin to starting a trip and having no idea where you want to go and why you are going there. You would never do that, so why leave your business so handicapped?
Ask yourself, if I do not have a vision, or a reason as to why I am pursuing this business, how will my team know and how will they be able to support my results if I do not give them my visions and why I am doing this?
Good question, they will be clueless, as they are unprepared with vital information and this cannot really do their jobs well.
Please do not default to “To make a profit!” as that is merely a hopeful result of positive action, still need a vision and the why about what you want to accomplish.
It gets worse before it gets better, as the vision must somehow be involved with a higher purpose, which will inspire and enroll your team to take ownership of your vision and deliver the appropriate results and yes turn a profit as well.
What is a higher purpose? Serving something greater than yourself. The greater the higher purpose the more powerful your vision and the greater your business will succeed.
Take a look at your business and yourself and ask yourself these questions:
What is my vision?
Does it have higher purpose?
If you are stuck, call me, I will help you…