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Successfully Navigating the Downturn eBook – DOWNLOAD FREE!!!

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BOOK CHAPTERS

  • Surviving the Downturn
  • Look at Your Options
  • From Innovator to Manager
  • Hiring Right
  • Employee Management Musts
  • Training with Purpose
  • Meaningful Evaluations
  • Get Onboard with Social Media
  • Marketing Without Money
  • Generating and Closing Sales
  • Run a More Profitable Business
  • Know Your Numbers
  • Essential Financial Systems
  • Payroll Essentials
  • Partners and Franchises
  • Protection Strategies
  • Lender and Other Workouts
  • Workout Advice
  • SBA Workouts
  • IRS Workouts
  • After the Workout
  • Getting Out On Top
  • Parting Words

If you haven’t noticed, it’s a war out there. In any economy, building a small business is a challenge. When revenues shrink, the fight for customers and their dollars can be the ultimate fight for survival. There is a multitude of books that focus on one aspect of running a business such as branding, sales, and finance. It’s not uncommon to have a pile of must-read books gathering dust at the bedside as more pressing demands fill the precious time allotted for reading. Donald Todrin’s book reports from the trenches with advice you can only learn by trial and error, from tying into what is working in the marketplace and what is not.

Learn: The four pillars for successfully navigating the business world downturn:
A. Downsize and tighten the systems. Controls are critical.
B. Reinvent yourself, consistent with the most profitable operation you can create with the least investment.
C. Do your Debt Workouts.
D. Internet marketing, social networking, figure it out.

Learn: Why and how to downsize even if you think you’re fine and immune from changes in the marketplace. No business will escape unscathed!

Learn: Why a flat organization is the best structure for all businesses regardless of size and how to implement it into your company.

Learn: 11 Ways Your Personal Attitude Affects Performance

Learn: What’s stopping you from being a great manager.

Learn: How to take advantage of the power of Social Networking.

Learn: 9 Fast Ways to Become a Recognized Expert

Learn: How to generate and close sales by relationship building and the power of personal presentation.

Learn: Ways to beat price competition of your local competitors including the big box stores.

Learn: What your business should be earning.